Monday, January 30, 2006

Fashion


"Usa e Getta" is Italian for "Use and throw away". UEG, a Polish brand with an Italian motto, plays on the concept of consumption using symbols and icons. The duo behind the brand is fashion designer Anna Kuczynska and top graphic designer Michal Lojewski. Their desirable white creations are designed to deteriorate. And like an old fashion art, the project has its own manifesto and rules: unification, unisex, uniseasons. Materials are made from Tyvek, a paper-like fabric. You can read the full manifesto on each garment; it's never been so cool to show you believe in something.

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