Tuesday, June 13, 2006


Nice and Apple created the Nike+iPod Sport Kit, which consists of a small sensor/transmitter that is placed in a running shoe and wirelessly connects to a receiver attached to an iPod Nano. With every step, the transmitter sends data to the iPod, which saves and displays time, distance, calories burned and a runner's pace, as well as providing real-time audio feedback.
Once a runner gets back to his or her computer and hooks up the iPod, collected data can be uploaded to
nikeplus.com, where users can set goals, track their progress, and virtually compete with other runners. Nike is also selling special sports gear to further enhance the Nike+iPod running experience, including shoes with a built-in pocket for the sensor, and shirts that keep the iPod secure and headphone cords out of the way.

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